Quick Park

City of Toronto offers its community an efficient parking and payment experience

Summary

When the City of Toronto, one of Passport’s largest clients, was looking for a more efficient way to serve their repeat parkers, we answered the call with a new payment experience designed and developed for the daily parker frequently parking in the same area.

Challenge

Mobile parking applications have streamlined much of the parking experience for new users. However, return and repeat app users are beginning to find the process lengthy, inputting the same vehicle and payment information despite parking in the same location much of the week. Our challenge: design a streamlined experience allowing frequent users to park in just a few clicks.

Role

Senior Product Designer

Services

UX/UI Audit

Client Interviews

Hi-Fidelity Designs

Usability Testing

“Quick park” provides the user the ability to create and pay for a parking session in two clicks as well as save and recall past parking sessions with ease.

Read about how "quick park" is breaking parking transaction records in Toronto!

"The app has demonstrated consistent month-over-month transaction growth throughout the 2023 year. In May of 2023, the app surpassed a whopping 1.5M transactions, a 25% increase since January, breaking the app’s record for highest number of transactions in any given month. Officials believe the jump in transactions was a result of launching Passport’s “quick park” feature, which saves users’ most recently used parking locations so that paying to park can happen in a matter of two clicks."
-Toronto Parking Authority

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