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Guest Checkout

Streamlining the parking and payment experience

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Summary

To improve adoption and simplify access for newcomers, we introduced a guest checkout feature to our mobile offerings, recognizing its absence as a barrier. This insight led us to develop a payment alternative catering to infrequent users, such as tourists and regional travelers, distinct from daily commuters who benefit from stored data for repeated use.

Challenge

Parker surveys revealed that 68.5% of participants were frustrated with the necessity of app downloads for completing a parking transaction. After further investigation we found that we had been experiencing high exit rates among new users due to onboarding challenges, as confirmed by Firebase analytics.

Role

Senior Product Designer

Services

User Journey Mapping

UI Design

Usability Testing

Onboarding Friction

Guest checkout options improve user experience and reduce friction.

Eliminates 2 major barriers to adoption, downloading an app and creating an account, which in some cases accounted for a 35% drop rate when paying for parking.
Reduces average time on task (~2m 15s) it takes to pay for parking by 33%.
Increases payment conversion at the curb.

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