Passport Labs

A collaborative approach to product development

Summary

Labs was designed to share and test ideas, concepts, and prototypes with select clients, providing them with the opportunity to become active participants in the product development process.

Challenge

How do you create transparency and deeper partnership with your clients?

Passport developed Passport Labs to answer this question, creating a richer opportunity to exchange opinions and feedback with clients about products in development — and align in needs prior to deployment.

Role

Senior Product Designer

Services

UX Research

System/ Workflow Mapping

Wireframes

Visual Design

Logo Design

  • Discover: Easily explore innovative ideas, features, and tools in collaboration with our end users.
  • Test: Test ideas and get feedback before spending a large amount of engineering points and company resources.
  • Scale: Quickly scale the ability to get feedback by creating a “self-service” feedback loop.
  • Collaborate: By understanding interest, demand, and value to clients, we are  better able anticipate which products will likely succeed in the market.

Labs Reporting

Utilizing FullStory's capabilities, we were able to track KPIs across all labs, providing leadership with measurable data to act on.

Additional Case Studies

Gatsby AI

AI Agent driven trading strategies
Read case study

Guest Checkout

Streamlining the parking and payment experience
Read case study

Wallet Payments

Toronto's wallet payment audit and updated user experience.
Read case study