Curb Management

Laying the foundation for data-driven decisions.

Summary

After speaking with many municipalities about their challenges it was abundantly clear that there was a growing need to help them define, understand, and optimize their curb environment. In alignment with Open Mobility’s curb data specifications, we designed a self-service curb management solution to empower city managers with the tools necessary to promote safe and effective curb policies. By utilizing Esri's ArcGIS tools as a foundation for asset digitization, we enabled clients to visualize their environment and activity, draw insights from trends, and compare data with industry peers.

Challenge

How can city leaders make effective policy decisions when they have little to no visibility into the behavior and needs of curb users, or the data to back their proposals for an optimized environment?

Municipalities face a growing complexity at their curb where limited space must accommodate a variety of ever-changing users and uses.

  • Competition for space along the curb continues to increase as new patterns of consumption and travel behavior emerge.
  • Overreliance on anecdotal evidence to drive policy.
  • Lack the visibility into real-time and historical behavior.
  • Ensuring safe transportation for a variety of different users.
  • Resistance and skepticism to change from council members and residential stakeholders.

As a result, there is often uncertainty about where curb assets and regulations, such as loading zones and signage, are located. It can be unclear which activities are allowed, when, for whom, and how each restriction relates to other overlapping rules.

Role

Senior Product Designer

Services

UX Research

UI Design

Stakeholder Interviews

Affinity Mapping

User Surveys

Usability Tests

Competitive Analysis

Organizational Research

Proof of Concept Testing

I use your maps very often for storytelling. It’s much easier for me to grab snips and shots out of tools like this to visually tell a story about what's going on.
- Matthew Currier, Parking Director - Raleigh, NC

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