Challenge
Videographer and producer duo, Tabitha Mcloud and Mason Mcdonald were looking for a brand update to reflect the stories they tell and they audience they were interested in connecting with. There previous brand image and voice were no longer attracting the clientele they were looking to attract. For them, "Art Before Comfort" was more than just a motto. It needed to be a lifestyle that their audience could also embrace. Anthroware's creative director Nick Shaffner and I spent a few months gathering key insights through a series of brand workshops.
